By Rebekah Swank
If you haven’t heard of the beauty brand Glossier, you aren’t the only one. It is based in New York, and although it isn’t well known in the Midwest, it has been quickly gaining popularity across the states.
The brand stems from the beauty blog Into the Gloss (ITG), which was founded by Emily Weiss in 2010. According to the Glossier website, it has set out to start a “beauty movement that celebrates real girls, in real life.” It emphasizes enhancing women’s natural beauty while teaching girls to have fun and learn what works for them in the process. When you go the website, you are welcomed with white, pastel pink, and fun emoticons and graphics—it’s super hip—basically everything you imagined womanhood to be when you were growing up. ITG shares much of the same philosophy. The ITG site explains that “ITG editors sit on the bathroom floors of everyone from Jenna Lyons to Kim Kardashian to talk products, career, and what beauty means to women today.” These editors, especially Weiss, have truly made a name for themselves in the billion-dollar beauty industry simply by encouraging women to explore new beauty regimens, and to celebrate their own.
My interest in Glossier began when my older sister emailed me a 20% off coupon for my first purchase (probably just so she could also receive a discount for referring others, but hey, it worked). As I explored the website, I realized how unconventional it is compared to a majority of other beauty brand sites. The simplicity of the layout, the whimsy of the design, the bare, undone faces of the women modeling the makeup—it all seemed so different, and honest. TBH they really know how to market their products, because I wanted everything Glossier. From foundation, to face mist, to a terry headband with their logo on it—I wanted it ALL. Then reality set in. My poor college student budget, and cobweb-ridden wallet ended that desire very quickly. Unfortunately, these products aren’t cheap, even though they are more affordable than several other beauty brands offer.
I turned my attention back to the serums, which is what my sister recommended after she had been raving about them for some time. They are often called the “super squad,” and the website claims that the concentrated serums “refill your skin’s deficiencies, strengthening it day after day.” The three serums together cost 65 dollars. The first, Super Glow, is made with vitamin C and magnesium to brighten and rejuvenate dull, tired skin. The site says “over time, Super Glow evens skin tone, and creates a light-reflective complexion.” Sounds ~dreamy~. Second comes Super Pure. Made with zinc and niacinamide, this serum helps to reduce redness and blemishes caused by stress, junk food, and your period. Yes, plz. Super Bounce comes last, containing hydraulic acid and vitamin B5. This serum is meant to help improve elasticity and smoothness after your skin has been mistreated by travel, sun exposure, and, wait for it, hangovers. YAS! After reading through the ingredients and effects of these serums, I really considered paying for overnight shipping. Ta-ta to my paycheck!
I am going to try these suckers out and see just how ~*magical*~ they really are. I have combination skin, and suffer from breakouts often around my T Zone. I’m hoping that the serums reduce my blemishes and get rid of some of the scars I have from previous breakouts. After I use them for 2-3 weeks, I’ll let you know about the effects I’ve seen, and what I think about the super pack. Is it worth the $70? Should I have saved that money for pizza and wine? (Probably!) We shall see.